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The problem
Intervention: Analysis of food and beverage advertisements and their appeal mechanisms to teenagers; examination of what advertising features attract teenagers versus younger children
Who it was tested with: 49 adolescents aged 14-16 years from three high schools in Johannesburg, South Africa.
Experience from people who deliver programmes: stories, case studies and lessons learned. Valuable for understanding how and why, and for spotting what to test next, but not a measure of effect.
"We asked 49 boys and girls aged 14-16-years-old, from three Johannesburg high schools, about food advertisements that appealed to them and their peers in six same-gender focus group discussions. We conducted thematic analysis of the discussions and content analysis of 55 advertisements that participants identified as appealing." The study identifies correlations between advertising features and teenage appeal but provides no experimental or comparison-group evidence of whether exposure to such advertisements causally promotes obesity.
This is a qualitative study with a small sample from one South African city; it describes what appeals to teenagers but does not measure actual consumption behaviour, weight outcomes, or causal relationships between advertisement exposure and obesity. The study cannot determine whether exposure to these appealing advertisements actually increases unhealthy food consumption or obesity rates.
Across countries and designs
1 study · 1 country
